Soft Baits/Hard Baits

Strike King Rage Tail Rage Ned Bug 2-1/2" 9PK RGNBUG CHOOSE YOUR COLOR!

Strike KingRage TailNed Bug 2-1/2" 9PKRGNBUGEACH SOLD SEPARATE!CHOOSE YOUR COLOR! Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses...

Strike King Rage Tail Baby Bug 3" 9PK RGBBUG CHOOSE YOUR COLOR!

Strike KingRage TailBaby Bug 3" 9PKRGBBUGEACH SOLD SEPARATE!CHOOSE YOUR COLOR! Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses...

Strike King Rage Tail Rage Bug 4" 7PK RGBUG CHOOSE YOUR COLOR!

Strike KingRage TailRage Bug 4" 7PKRGBUGEACH SOLD SEPARATE!CHOOSE YOUR COLOR! The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug features flanges for...

The SteelShad SS Heavy Series Fishing Lure 1/2 OZ 2-1/4" CHOOSE YOUR COLOR!

The SteelShadHeavy Series Fishing LureSS 1/2 OZ 2-1/4"EACH SOLD SEPARATE!CHOOSE YOUR COLOR!   The SteelShad Heavy Series Fishing Lure.  Strong Stainless Steel! The SteelShad® Heavy Series 1/2 oz. blade bait is 2 1/4 inches long,...

The Original SteelShad Fishing Lure SS 3/8 OZ 2-3/4" CHOOSE YOUR COLOR!

The Original SteelShadFishing LureSS 3/8 OZ 2-3/4"EACH SOLD SEPARATE!CHOOSE YOUR COLOR!   The Original SteelShad Fishing Lure.  Imitates injured baitfish.  Any depth, Any fish.  Generates more strikes! The Original SteelShad®...

Strike King Rage Tail Rage Swimmer 2.75 Inch 9PK RGSW234 CHOOSE YOUR COLOR!

Strike KingRage TailRage Swimmer 2.75 Inch9PK RGSW234EACH SOLD SEPARATE!CHOOSE YOUR COLOR! Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone...

Strike King Rage Tail Rage Swimmer 3.25 Inch 8PK RGSW314 CHOOSE YOUR COLOR!

Strike KingRage TailRage Swimmer 3.25 Inch8PK RGSW314EACH SOLD SEPARATE!CHOOSE YOUR COLOR! Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone...

Strike King Rage Tail Rage Swimmer 3.75 Inch 7PK RGSW334 CHOOSE YOUR COLOR!

Strike KingRage TailRage Swimmer 3.75 Inch7PK RGSW334EACH SOLD SEPARATE!CHOOSE YOUR COLOR! Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone...

Strike King Super Toad STOAD 4" 5-Pack CHOOSE YOUR COLOR!

Strike KingSuper ToadSTOAD 4" 5-PackEACH SOLD SEPARATE!CHOOSE YOUR COLOR! Combining “toad-ily” awesome design with Strike King’s uncompromising level of quality, the Strike King Super Toad delivers incredible standalone performance and...